Graffitti effect on Urban Wear

It’s interesting to note that the concept of graffiti itself began from as early as the Neanderthal man. Take the paintings and premature drawings often etched out on cave walls as an example. Today however the way we understand graffiti has changed. It still remains a very strong medium of expression, but is often aligned with anti-social elements or rebellious teenagers.

Drawings or expressions with spray cans can be commonly seen in public areas such as the subway or playgrounds. Hip hop was the first movement to openly embrace graffiti as a sister expression in creativity. The earliest graffiti designs that featured on t-shirts usually bore the name of the person wearing it or of a hip hop artist. Very slowly, graffiti gained a firmer ground when urban wear itself began to sweep the nation. It was the perfect creative medium that went hand in hand with streetwear. After all, streetwear itself was worn as a sign of defiance and to stand out, whereas graffiti carried such messages loud and clear.

Even today, there’s a clear uniqueness about graffiti that makes the apparel stand out. It’s a very popular design on other accessories such as hoodies, beanie caps, and especially skateboards. Many commercial urban wear names have capitalised on a trend that seems to be getting stronger with every passing generation. Zoo York is one such brand which unabashedly draws its inspiration from New York City’s energy and life. This brand which began to create waves in the early seventies, began with graffiti inspired skateboards. By the eighties, the very word Zoo York meant graffiti artists, skateboarders and other creative people. The brand helped to popularize skateboarding and graffiti as a means of expression.

 The brand was officially launched in 1993 and began with a line of skateboards and t-shirts which slowly grew into a more extensive range designed to suit all tastes. Even today this Manhattan based brand draws its main influences from the streets, hip hop, graffiti and even has a motely mix of the best NYC artist and musician talent, who are fondly called the Zoo Crew.

Obey is another popular brand which began by distributing stencils and allowed users to download Obey stickers free on the Internet. They moved on to posters and eventually to t-shirts in 2001 which carried unique images and stencilled drawings. Today, the brand still sells posters now and then, but Obey Clothing focuses more on apparel that is a blend of fashion and class. They have a wide range of accessories and clothes for men and women, and are renowned for their glow in the dark t-shirts. Methods NYC brings graffiti wear to people directly inspired from original graffiti drawings on walls. This brand often sponsors events related to graffiti artists and hip hop with part of the proceeds going to the artists whose designs are sold. They feature artists from America as well as Europe.

Graffiti helps to keep the essence of streetwear alive. As artists get together to create more never seen before designs, graffiti on clothes will always be around.