January 12, 2010

Latest Hip Hop Styles


Urban Wear is one of the trendiest fashion styles with a large fan following throughout the world. Strangely however, it has also been criticized for becoming too commercialized in its own way. Some critics say that streetwear is moving away from its main purpose by trying to adapt to different trends. Ironically, commercialization has also given Urban Wear a global platform and placed it within reach of millions of youngsters. Today many streetwear brands project themselves as fashion names that are true to the spirit of hip hop. Many famous music artists themselves have either launched their own labels, or helped design a particular streetwear line. How does one actually define a streetwear hip hop brand? Is it a brand backed by a music artist himself, or one that indirectly promotes music? Going by the general trend, a streetwear hip hop brand can be defined as a label that is greatly influenced by various music genres such as rap and hip hop.



Websites like Urban Venom are well known for the different tongue in cheek brands one can find there, but another surprising element in their website is the presence of music itself. Tracks and mixtapes, put together by groovy DJ’s are a big hit on the site. Such tracks can either be downloaded or purchased online for a small sum. The website also releases such new mixtapes every now and then, to encourage their customers to come back. The enticing chance to buy both fashionable clothing and such cool music with new releases every month, keeps a loyal fan base happy. LuxLivin is another brand that promotes hip hop artists as well as a fantastic range of high end streetwear. The brand believes in adding a much needed corporate touch to Urban Wear itself, and even serves as a talent management agency for upcoming music names.



Sean John, the popular Urban Wear brand promoted by the artist himself, is one of the best selling streetwear brands today. Due to the presence of the hip hop artist himself, his name adds a lot of credibility to the brand. Separate lines for men, women and kids, as well as chic accessories which add a dash of glamor to the ensemble, are a big hit with today’s generation. There are clothes to suit all budgets, and a fresh look each season lets you stay in style and unique at all times. Brands like Hip Hop Closet, Karmaloop and Everything Hip Hop showcase designs from a number of streetwear brands, and give customers a wide range of selections to choose from. These brands often follow the latest happenings and trends in music itself, and draw their inspiration straight from the street.


The connection between Urban Wear itself and music is an entwined one. After all Hip Hop was the reason behind the creation of this never seen before dressing style. As long as Urban Wear brands promote the music that made them, they stay true to the very essence of streetwear culture.

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