Crowded Elevator

Streetwear brands all across the world, stay tuned to local tastes, while ensuring that the original flavour and substance of urban wear is not lost. In Europe particularly, urban wear is not simply designed to make the wearer stand out- focus is also placed on creating smart funky wear with the right dash of color. Crowded Elevator is one such brand with its roots in New Zealand, and is steadfastly becoming a hot favourite with youngsters. This brand was founded by Carl Thompson, who wanted to create his own line of clothing that was unique. The result was a brand that puts the funk back in streetwear. The fresh line is aimed at youngsters who defy all norms of fashion. T-shirts with very distinct cuts, neon bright graphics, catchy slogans and retro fonts are a signature of this collection. The people behind the brand claim that their presence in streetwear itself has grown remarkably and also that they can be found in most streetwear stores across New Zealand.

The brand started by manufacturing t-shirts, but slowly ventured into hoodies and singlets as well. Over the years the brand increased its product line by adding dresses, skirts, shorts, tights and even jeans which are very popular even today. The launch of their ‘sweet NZ tees’, was like a tribute to their country. Slogans such as ‘NZ is home’ and other graphics were a big hit with youngsters who immediately took to the unusual t-shirts. Crowded Elevator was invited to be a part of the New Zealand Fashion Week ’08, which showcases the best in New Zealand fashion. Fans get a chance to see their favourite brands up and close, and local brands get a boost too. Crowded Elevator had an outstanding presence at the fashion show where their winter’09 collection centered on the theme’ Electric Universe’ was widely appreciated. Hoodies, jeans as well as graphic t-shirts for both men and women w ere some of the designs showcased.

Crowded Elevator also has an outstanding website, which is a must see for a streetwear fan. The latest collections can be viewed online, and there is even a monthly newsletter which can be signed up for, so that you have the latest updates. Becoming a member also lets you take part in contests and other events. In addition, photos, news and other information can also be viewed. You can even make your purchase online and leave comments or feedback about the brand. The latest venture that Crowded Elevator has been part of is in collaboration with a charity organization called Kids Can Stand Tall. Designers were asked to create designer footwear pieces which are called the 2009 Designer Jandals. The footwear is easily affordable and a part of the profits from each sale are given to the charity organization. The footwear designs are fun, vibrant and young at heart. They make a perfect accompaniment to any ensemble, and are very comfortable to wear too. Crowded Elevator has created a new streetwear trend which will only grow in years to come.

Brand Name & Their Logo

A logo on a piece of clothing reveals a lot. It talks about the preferred brand and style of the wearer, the kind of money he is willing to invest in looking good and indirectly enhances brand promotion as well. It is difficult to estimate exactly when the first logo was stitched on to a garment- it is believed that the first logo came into use as early as 1910. Today however, logos are as famous as the brands themselves- in other words, a logo is an accepted substitute for the brand name itself. Millions of people all over the world identify products simply by the logo. Some people may be die hard fans of only one to two clothing labels, whereas many others have no such preferences at all.

Urban wear itself, has come a long way from its humble origins. Although urban wear lovers claim that this street fashion has become too commercialized for its own good, there are yet others who argue that smaller labels that have stayed true to the spirit of urban wear have only grown in popularity. Many sports wear brands such as Nike and Reebok have ventured into street wear, in an attempt to get closer to what the youth really want. If it is streetwear in its pure, undiluted form that you want to be dressed in, which brand do you turn to then?

Choose RAGE WEAR Clothing. To understand the heart of this brand, all you need to do is take a good look at its logo. The logo is that of a powerful bull elephant, who signifies strength and has an intimidating stare. If a logo could talk, then this elephant ironically named Fydo, would tell the world “Not to make the mistake of messing with you”. In other words, the logo says what you don’t have to. RAGE WEAR is not just about a menacing logo- it’s about great urban wear style too. RAGEWWEAR Clothing has a fantastic range of t-shirts, in different sizes and colours with the word RAGEwear written across the front or other faded prints of Fydo. The plain colored t-shirts stylishly carry a small image of Fydo on the back, so that everybody knows you are wearing the Rage. This brand does not compromise on comfort, so you are assured of 100% ringspun soft cotton wear, which promises to last. Check out their range of both zipped and unzipped hoodies with full length faded prints across the back. The grunge look adds a touch of authenticity making it seem as if you have owned your hoodie for years. For the ladies, RAGE WEAR has an exclusive all women’s collection of t-shirts, in bright peppy shades. They are soft on the skin, light weight and tapered for a great fit. A small image of Fydo on the back, packs in a ton of attitude.

So, the next time you want to send a silent yet unmistakable message across, let RAGEWEAR do all the talking. And then, enjoy the silence.

Urban Wear in the UK

Streetwear which originated in America, was quick to spread to nearby countries such as the UK and Europe within a short time. Hundreds of youngsters got hooked onto this new way of dressing which had in-depth meaning to it. Streetwear was a statement in fashion that was not limited to any particular stream of thought or design. It has been surmised that street wear has become too commercialized in the recent years and that has drawn the focus away from authentic urban wear clothing. On the flip side however, the foray of multinational brands into urban wear has also successfully brought it within reach to the masses. Youngsters all across the world are influenced by different external elements and often these influences and inspirations are featured in street wear too. Over the years, urban wear has not only oomphed up the definition of style but has also become an item of clothing that speaks for you.

In the UK, urban wear has become such a casual norm that many people don’t even realize that they are wearing fashion with a deep rooted history behind it. Popular styles that can be seen here are flashy prints, graffiti like designs, and especially images of hip hop stars or of animated figures. However, unlike in Japan where the popular animated character is Hello Kitty, prints of action heroes like the X-Men, movies like Star Wars and even drawings that feature deathly themes like skulls and ghosts are in style here. In fact, hoodies that have been inspired by Star Wars characters such as Darth Vader, are quite popular. T-shirts and hoodies even carry full length modern designs on the back, which are very stylish. Many brands have special collections for kids, featuring hoodies with basic designs or trousers with prints on them.

There is no lack of street wear brands here in the UK, and each one of them is unique in terms of signature styles and collections. ‘ Addict’ is one such brand with clothing for men and women. Their collections include denim, accessories, jackets and t-shirts with both graphic prints and retro styles. Their range of designs will please any kind of street wear fan. ‘ Urban Venom’ goes one step further in customized designs by offering airbrush artworks which can be placed on t-shirts or even trainers. Customers can choose from a number of celebrity pictures or choose to place their own portraits on their clothing. The website also retails other street wear brands, thereby giving customers a wider range to select from. ‘Yes No Maybe’, is another label that’s a must for those who want to wear something saucy and ironic. Witty liners, eye catching graphics, and prints in youthful colors are their hallmarks. Their designs are guaranteed to get you attention wherever you go.

Street wear in the UK is a delightful mix of attitude, style and design. One can safely assume that generations after will still be wearing urban wear, perhaps in more groundbreaking designs.

Want it - Feel it - Wear it

Looking good in streetwear is not just about wearing faded t-shirts or oversized sneakers. Just as fashion keeps changing with the times and fresh ideas make an appearance in people’s wardrobes, streetwear changes its face from time to time. The underlying idea remains the same - fashion that was born on the streets, attitude that doesn’t fit and styles that are low lying yet hip. The best way to wear streetwear is to make it your own personal fashion statement. For example, get a pair of scruffy jeans, do a bit of embroidery work on the front and back, or create you own design using a set of gilt pens. Not only will you really own a pair of unique jeans that can’t be bought anywhere else, but it feels great to wear your personal idea of fashion.

Where do you look for fashionable urban wear then? Well, lots of labels have their own websites where you can comfortably flip through their product catalogues, check out their upcoming collections and even purchase online. Brands like Karmaloop, Dr Jays and Sean John are quite popular among youngsters. These brands have separate lines of clothing for men and women and sell accessories as well. T shirts with sassy statements on them, funky images, hoodies with style and stylish accessories are some features of these brands. When you visit their respective websites, you know that these are brands that take looking good seriously. There’s nothing complicated about surfing them either, and if you’re in luck you could find yourself some really good deals and bargains online.

However, if you don’t want the mainstream brands, try RAGEWEAR Clothing. This brand was launched in June 2009 and is building up a solid and huge fan base, across the length and breadth of the nation. They cover the a- z of street wear and will be expanding their current collection even further. The best part about these clothes is that there’s nothing overtly complicated about them, yet they carry a subtle statement of style. Check out their t-shirts for instance. The RAGEWEAR t-shirts come in a variety of colors with prints of a ‘don’t mess with me’ elephant on them or just the word RAGE. Although the word rage in the label signifies clothing that is in style and trendy; as a single word on a t-shirt, it can be interpreted as signifying rebellion - an idea that is well in keeping with the birth of urban wear itself. Women will look hip in the trendy RAGEWEAR designs exclusively for them and the current collection will be expanded soon to include sweat pants, beanie caps, and girl’s shorts. RAGEWEAR clothing is true blood American wear that’s not just comfortable to wear but also designed by people who believe in creating the urban fashion of tomorrow. Try RAGEWEAR Clothing for yourself today.

Singapore Street Wear

It is amazing to see how street wear has spread across the globe over the years. What began as a movement with a certain identity soon began to adapt to local preferences and demands. In Asia alone, various countries interpret street wear differently. The Japanese prefer multi colored garments with animated characters on them, whereas the Chinese love streetwear that features Chinese motifs, huge oversized prints and flashy colors. Singapore is a country known for its huge diversity in terms of population, cultures and people. Singaporeans themselves are known for their fabulous sense of dressing, as well as their preferences for more conventional styles. Not surprisingly, streetwear exists here but can be found mostly in the wardrobes of youngsters. Older adults prefer to wear designer labels and other kinds of casual clothing.


The streetwear scene in Singapore began quite late in the mid nineties as opposed to other countries where this new fashion statement had emerged in the early eighties. Since the society itself was traditional by nature, the youth weren’t very comfortable with wearing clothes that were supposed to signify rebellion, at the beginning. Over the years however, that notion has changed, and today many youth have no qualms about being seen in garments that are officially considered ‘cool’ and ‘hip’. The Internet and its access to the latest happenings in the world has played a pivotal role in defining style as well. Since Singapore itself is open to other cultures and plenty of influences especially in entertainment and in fashion- streetwear here is a peculiar mix of influences as diverse as American, Japanese, European and Taiwanese urban wear. Certain styles such as over sized graphics glow in the dark designs and garments in peppy colors are the preferred street wear fashion here.

Streetwear brands focus on reaching out to the youth, while respecting their culture and values at the same time. In fact, local brands here claim that the biggest challenge is to create fashion that is tuned into local tastes while competing on par with other global brands. 77th Street was one of the first streetwear brands to set shop in Singapore and today they have more than 14 outlets throughout the island. Besides retailing great streetwear, they are also very popular for their accessories such as duffel bags in various prints, caps with prints on them and unisex jewellery. Brands like ‘Know it Nothing’ and ‘White Room’ cater to a very niche segment, whereas other youthful brands like ‘What’s Good’, ‘Asylum’ and ‘Flesh Imp’ have a larger customer base. ‘What’s Good’ stocks international streetwear labels and successfully retailed a streetwear package in collaboration with another brand in Hong Kong, only for $349. The package included a t-shirt, a pair of jeans and a cap, and was a big hit with youngsters. The brand ‘Actually’ has a good collection of bags available in funky designs and styles. Some of them even carry witty liners. Even if Singapore is relatively new to the streetwear scene, we can assume that its popularity will only grow stronger over the years.

Cage Fighting RAGEWEAR Style

Sports wear today is a huge market. It is no longer just about which brand a sports celebrity is wearing- the colors worn, style of the clothing and even the fabric get highlighted when worn by famous people in public. No wonder that so many sportswear brands rush to sign up celebrities to endorse their products or even ask them to design a few collections for them. Faithful fans and sports lovers do not hesitate to pick up the same brands that their idols endorse. This also explains why celebrities want to be seen wearing the best brands, which blend with their image and enhance their personalities as well. Urban wear which was popularized by hip hop and rap, began to be featured in extreme sports as well. In fact, surfers and skateboarders in California are credited with making street wear hip and cool to wear on the beach. Hundreds of youngsters can be seen riding the waves dressed in such cool hip gear.

Cage fighting has become widely popular among those who like a good fight. It’s definitely not for the faint hearted. A combination of wrestling, martial arts and boxing may not be everybody’s idea of entertainment. But there’s no doubt that cage fighting is a aggressive rage filled sport. If you are into cage fighting or if you are an avid fan, there’s no reason why you can’t enjoy the sport in comfortable yet stylin’ clothing. RAGEWEAR has an extensive collection of apparel to suit different tastes and needs. This RAGEWEAR brand is a favorite with people across America, is very much in tune with what defines urban wear and street wear styles today. That explains their no nonsense, high quality, affordable and stylish clothing for both men and women. If you are looking for high end glitzy, gaudy street wear, you won’t find it here, because RAGEWEAR has been designed for every young man and woman’s wardrobe. RAGEWEAR believes that street wear is at its best when it says a lot by saying little. Their range of t-shirts carries the single word RAGE on them- which not only gives you a stylish edge but says everything about the sport as well. If that’s not menacing enough for your personality, then check out their t-shirts with the print of a bull elephant’s head on them. These t-shirts have a slightly worn out and faded look to them, which make them a hit with people of all ages. RAGEWEAR also has a collection of both zipped and non-zipped hoodies, with faded prints of Fydo and the word RAGE written on the back. The images of the elephant are set against a red background so as to make the print appear even more fearsome. Pair a hoodie with a RAGE cap and style wise speaking, you are all set to knock out the competition.

So the next time, you want to enjoy a bit of cage fighting, don’t hesitate to be seen in RAGEWEAR. Its time to be the rage wherever you go.

You Have Style

Street wear for girls is colourful, fun and stylish. Urban wear brands design exclusive vibrant collections for teenage girls where loud prints and glittery patterns are the main hallmarks; whereas street wear for women focuses on feminine, subtle yet fashionable wear. Street wear has today extended beyond a girl’s wardrobe- it can also be seen on jewellery, key chains, belts, shoes, handbags and many other accessories. Hoodies in plaid designs, with fake fur lined hoods, colourful sneakers and t shirts in funky shades are a must have in every street wear fan’s wardrobe.

In fashion, it is said that nothing is permanent. The same can be said of urban wear as well. Its influences change from one country to the other and even from one generation to the next. Urban wear brands available in the market claim that their collections capture the very essence of original street wear. But do they really? RAGEWEAR is an authentic street wear collection designed by youngsters for youth all across the globe. That explains why you probably won’t see any over fancy designs or outlandish cuts in their clothing range- but what they do have is street wear made the way it deserves to be worn. In fact, the name says it all. RAGE WEAR is a complete all in one fashion statement which when worn, tells others that you are currently wearing the rage. In other words, you have style and they just don’t.

Sometimes, saying little is saying a lot. If you are the kind of person who believes in shouting out your thoughts, then RAGEWEAR is your must have brand. Simple t-shirts with just the word RAGE on them, faded hoodies with an understated grunge look, or even a stylish hat, promise to do wonders for your image. Ladies, don’t worry- RAGEWEAR has fabulous clothing to ensure that you stay comfortable without compromising on style. Simply log on to their website to check out their street wear range. T-shirts in upbeat shades like hot pink and lime green are just the thing to wear to perk you up before you take on the world. That’s not all. RAGEWEAR knows that ladies, who like to stay stylish, also need more options. Which is why, more t-shirts and women styled hoodies in soft shades will be coming your way soon. In addition, urban wear shirts that you can wear for a semi formal occasion, sweat pants to make you look stylish on your morning jog, girl shorts for that late hour snuggle in bed will soon be added to the ladies collection as well.

RAGEWEAR takes opinions and feedback from its young customers seriously, and all the clothing that you see on the site is the result of extensive surveys and suggestions. So feel free to mail your comments to the  Customerservice@ragewear-clothing.com . After all, your time to reach out and be a RAGE today has come.

The Latest RAGE

Urban wear had humble beginnings. The style that was originally worn to set apart ‘different’ people in society has today become a raging fashion statement all over the world. In fact street wear differs from one country to another as well. In Japan, the street wear youngsters buy is very colourful and features animated characters. Europeans prefer their street wear to project a more chic, youthful and stylish image. In America, street wear is very much about not fitting in with society and defines rebellion with a fashionable tweak. In fact, street wear here has stayed faithful to the hip hop culture since many music artists have launched their own labels. Sean John’s clothing line, Rocawear by Jay Z and Rich Yung Society Clothing by John Jackson, are quite popular with youngsters. These labels have individual collections for men and women, as well as accessories to match.

  

So has the widespread fame of street wear perhaps dampened its original roughness and glamorized this style of clothing a bit too much? If street wear that is affordable, easily available, is stylish and can be worn by youngsters of all age groups is what you want, then RAGEWEAR clothing is your answer. RAGEWEAR has a huge variety of t-shirts, hoodies, zipped hoodies and hats to offer you. In fact their range of clothing is not just worn by youngsters, but even designed by them. A RAGEWEAR fan is a person who lives life and isn’t afraid to show some dressing style. This young brand is so popular that they even have RAGE crews at different universities; a heady mix of young men and women who proudly wear their preferred brand at various sporting events as well as on campus. Feedback, and suggestions about designs and colours are given by the crew, which is then incorporated into future clothing options- that just shows how grounded RAGEWEAR is into what youngsters of today really want. If you want to make a few purchases, simply log on to their website where different styles of street wear can be viewed at leisure. You will find some great deals on their no nonsense yet secure website as well. In fact, purchases over $100 are even entitled to free shipping.

This brand is outstandingly different- they have ‘ never seen before’ prints of an elephant called Fydo, or faded images of a hand print and the word ‘ Rage’, on their t-shirts, caps and hoodies. RAGEWEAR has just launched a number of t-shirts exclusively for women in eye popping catchy colours and will be expanding their line of women clothing even further with sweatpants, shorts, shirts and beanie caps which will be available online soon. If you have any suggestions regarding the website or any designs, feel free to mail the RAGEWEAR Clothing customer service, who are all ears for your ideas. After all, RAGEWEAR Clothing is streetwear that is of youngsters, by youngsters and for youngsters.