February 25, 2010

Footwear - Urban Wear

A classic urban wear or streetwear look is not just about the clothes- it’s about the whole ensemble from the cap worn right down to the footwear. In the early eighties, many hip hop artists started to promote a new trend in style. They teamed up a t-shirt or a track suit along with a jacket and for the final touch, wore sneakers with oversized laces or ‘ phat’ laces as they were fashionably called.

The trend was a huge success and hit a chord with many youngsters who were looking for a new fashion statement to set them apart. Since hip hop traditionally grew on the streets, sneakers were the ideal footwear for performing freestyle hip hop and other street dance forms.



Today, there are many brands which have branched out into designing streetwear shoes for youngsters. Sneakers are a hot favorite and are available in many designs and colors for both boys and girls. Names like Nike, Adidas and Reebok which were associated with manufacturing sports shoes for many years, were actually among the first to latch on to the streetwear shoe trend. Their designs which are very popular even today were a huge leap in style and a class apart from their usual plain white sneakers which were associated with sports.

Artists and designers were actually encouraged to get creative and use colors that were not common in footwear like gold, purple or silver. The idea was to make urban wear footwear unique and stylish on its own to the extent that it could be worn with other fashion styles and still add a clear hip hop touch to the wearer.


In addition to the most popular sports brands, there are plenty of other urban wear footwear brands which carry their own distinctive styles. In fact many of them not only sell footwear but are also known for their range of apparels and accessories. Etnies is one such brand which has a very colorful range of sneakers, guaranteed to blend in well with whatever you’re wearing. Two tone color patterns, tweed, graffiti prints and even loud colors such as blood red or gold are some of their popular designs. They have more than twenty designer ranges with at least five color options each. They even let customers design their own unique sneakers.

Besides footwear, the brand also sells apparels for boys, girls and kids. DC is another popular brand with a footwear collection for men, women, boys and kids which are another favorite. Footwear is available in four options- shoes, sandals, LX and water resistant footwear. The men’s collection comprises of footwear which are mostly in sober shades like black, brown and white whereas footwear for women is much more vibrant.

 Shades like blue, pink and patterns like tweed are also common. DC also has an interesting apparel and accessory range for both men and women. If you are unsure about which brand to buy, then check out websites like DrJays, Karmaloop and UrbanIndustry which offer a wider selection and feature top selling urban wear footwear brands.

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