April 29, 2010

It's all in the Sunglasses

Where would fashion be without eye wear? These days it doesn’t matter if you really need a pair of shades or not. It doesn’t even matter if you don’t really need a pair of prescription glasses to read a book because eye wear is no longer about the need for a pair of glasses any more. On the other hand, the right eye wear has become a must have fashion accessory.

 To the extent that people who don’t really need glasses, sometimes wear them just to project a more professional image. The power of this fashion accessory just cannot be denied. It can jazz up an otherwise ordinary outfit, make heads turn on the street and not surprisingly is the constant companion of celebrities and fashion icons.







It’s ironic that wearing glasses were not always considered cool and hip. In fact for a very long time, glasses per se were associated with old people who were in their prime. The thinking slowly changed, and people who wore glasses were thought of as wise and educated with a love for books. Then in 1929, Sam Forster created the first pair of sunglasses and within one year, the trend of wearing eye wear as protection from the sun caught on.

 American pilots were among the first people to wear sunglasses as eye protection while on duty. In 1936, Ray Ban created the first anti glare aviator sunglasses for pilots fighting in the Second World War. The popularity of sunglasses as a fashion item really caught on in the early sixties and thanks to the hippie era in particular; they became a must have accessory. Celebrities and other icons also wore sunglasses to enhance their fashion statement.

Today the eye wear industry has many well known brands which are in the business of not only merging technology with the best designs, but also enhancing the overall style quotient of the wearer. In fact, many brands showcase upcoming or yet to be unveiled designs at fashion shows. Big names like Chanel, Gucci and Dior often have their models wearing the latest fashion wear with sunglasses to complete the intended look.


Sunglasses are an important accessory in urban wear too.

 It’s not unusual for rap and hip hop artists to flash the latest designer eye wear, or to be in the public eye wearing flashy oversized sunglasses. As with urban wear itself, the idea is to allow each item in the ensemble to stand out on its own. Sunglasses in retro shades and styles, with colorful rims or with designs like polka dots on them are quite common as well.

If you are on the lookout for some cool shades to wear with your streetwear, check out sites like www.yukka.com or www.karmaloop.com. These sites have a good collection of sunglasses featuring different brands as well as unique tints and cool styles. The best way to look fresh each time is to have a few sunglasses that can be mixed and matched with any outfit making you look hot and cool at the same time.

1 comment:

  1. Good article! Nowadays climate has very much changed. Sunglasses considered as an essential item than a fashion accessory. It will protect your valuable eyes from harmful UV radiations.

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