Urban wear had humble beginnings. The style that was originally worn to set apart ‘different’ people in society has today become a raging fashion statement all over the world. In fact street wear differs from one country to another as well. In Japan, the street wear youngsters buy is very colourful and features animated characters. Europeans prefer their street wear to project a more chic, youthful and stylish image. In America, street wear is very much about not fitting in with society and defines rebellion with a fashionable tweak. In fact, street wear here has stayed faithful to the hip hop culture since many music artists have launched their own labels. Sean John’s clothing line, Rocawear by Jay Z and Rich Yung Society Clothing by John Jackson, are quite popular with youngsters. These labels have individual collections for men and women, as well as accessories to match.
This brand is outstandingly different- they have ‘ never seen before’ prints of an elephant called Fydo, or faded images of a hand print and the word ‘ Rage’, on their t-shirts, caps and hoodies. RAGEWEAR has just launched a number of t-shirts exclusively for women in eye popping catchy colours and will be expanding their line of women clothing even further with sweatpants, shorts, shirts and beanie caps which will be available online soon. If you have any suggestions regarding the website or any designs, feel free to mail the RAGEWEAR Clothing customer service, who are all ears for your ideas. After all, RAGEWEAR Clothing is streetwear that is of youngsters, by youngsters and for youngsters.
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