Crowded Elevator

Streetwear brands all across the world, stay tuned to local tastes, while ensuring that the original flavour and substance of urban wear is not lost. In Europe particularly, urban wear is not simply designed to make the wearer stand out- focus is also placed on creating smart funky wear with the right dash of color. Crowded Elevator is one such brand with its roots in New Zealand, and is steadfastly becoming a hot favourite with youngsters. This brand was founded by Carl Thompson, who wanted to create his own line of clothing that was unique. The result was a brand that puts the funk back in streetwear. The fresh line is aimed at youngsters who defy all norms of fashion. T-shirts with very distinct cuts, neon bright graphics, catchy slogans and retro fonts are a signature of this collection. The people behind the brand claim that their presence in streetwear itself has grown remarkably and also that they can be found in most streetwear stores across New Zealand.

The brand started by manufacturing t-shirts, but slowly ventured into hoodies and singlets as well. Over the years the brand increased its product line by adding dresses, skirts, shorts, tights and even jeans which are very popular even today. The launch of their ‘sweet NZ tees’, was like a tribute to their country. Slogans such as ‘NZ is home’ and other graphics were a big hit with youngsters who immediately took to the unusual t-shirts. Crowded Elevator was invited to be a part of the New Zealand Fashion Week ’08, which showcases the best in New Zealand fashion. Fans get a chance to see their favourite brands up and close, and local brands get a boost too. Crowded Elevator had an outstanding presence at the fashion show where their winter’09 collection centered on the theme’ Electric Universe’ was widely appreciated. Hoodies, jeans as well as graphic t-shirts for both men and women w ere some of the designs showcased.

Crowded Elevator also has an outstanding website, which is a must see for a streetwear fan. The latest collections can be viewed online, and there is even a monthly newsletter which can be signed up for, so that you have the latest updates. Becoming a member also lets you take part in contests and other events. In addition, photos, news and other information can also be viewed. You can even make your purchase online and leave comments or feedback about the brand. The latest venture that Crowded Elevator has been part of is in collaboration with a charity organization called Kids Can Stand Tall. Designers were asked to create designer footwear pieces which are called the 2009 Designer Jandals. The footwear is easily affordable and a part of the profits from each sale are given to the charity organization. The footwear designs are fun, vibrant and young at heart. They make a perfect accompaniment to any ensemble, and are very comfortable to wear too. Crowded Elevator has created a new streetwear trend which will only grow in years to come.