Juzd Urban Wear

Urban wear is slowly taking on a shade of green. Just like many other industries are waking up to the fact that we all have a role to play in preserving the environment, the garment industry is making small changes too. For instance, some brands endorse graphics drawn with water or natural dye ink as opposed to chemical based inks. Juzd is an urban wear brand with a difference. The label is a spin off from the word ‘ Juiced’, and means ‘to be unstoppable or undefeatable’ . It was one of the first streetwear brands to venture into the untapped market of organic clothing and actually make it hip to be worn. This one year old brand, with its base in Canada, uses bamboo in its garments and projects itself as the world’s first bamboo designer clothing.

The idea behind starting such a brand itself was to develop a label that respected nature and human beings too. But why bamboo you may ask? The manufacturers claim that bamboo has many natural qualities such as being anti bacterial in nature. It also absorbs sweat, has insulating properties, is hypoallergenic and is very comfortable to wear. Their shirts are made from custom designed and milled bamboo fabric, and garments designed for females also have 5% spandex for a better fit. Loud graphics, painting like artwork, and other prints are a common feature found in their collections. Juzd designers claim that they get easily inspired by anything and the focus is to create innovative designs that stand out. The brand also makes a maximum of only 35 prints per design, which means that they are exclusive and yet sell out.

Juzd Streetwear however takes a slightly different approach when it comes to publicity and brand awareness. They were invited to show their edgy designs at a fashion show in March held at the Miami Beach in Florida. The fashion show itself was a part of the birthday bash that was held for Fergie, a singer from the popular band The Black eyed Peas. The innovative eco friendly designs, which featured their Spring/Summer collection as well as a peek into their upcoming Fall/Winter collection, were a big hit. The Toronto Fashion week, held in Canada, during the month of October, is a world class event that brings together Canadian designers and labels. The show itself is held to showcase the best in Canadian fashion and to promote local talent. A fashion show usually brings to mind haute couture and other designer collections, but the Juzd streetwear collection was also invited to be part of this important event. So not only was the brand able to showcase the best of its designs, but also had the opportunity to educate the audience about organic clothing itself.

Brands like Juzd Streetwear, Roots and Affliction which are all into manufacturing organic clothing, help pave the way for a better tomorrow. Fashion with a conscience seems to be the new streetwear mantra.