Create the Fashion Future

Nothing can be more difficult than predicting the future- that’s why the unwritten law of fashion remains to ‘create the future’ as opposed to waiting for trends to happen. In order to create a trend that is talked about, worn and appreciated, it is important for retailers to understand what Generation Next really wants. Not surprising then that major clothing brands spend huge amounts to conduct surveys and research, in an attempt to comprehend what style and fashion really mean to youngsters. Where is Urban Wear, which is the rage among youngsters, headed to and what could be the new trends that we can expect to see? To answer that we need to look back in time.

Urban Wear had a birth like probably no other clothing style. It was initially created in the early eighties, with the intention of dressing people differently. Hip hop artists, rap artists, surfers and skateboarders stepped in to add their individual signatures to streetwear, thus indirectly making it a huge hit with youngsters. Urban wear was initially meant to be worn by youngsters who were rebellious by nature or just did not fit in with society in general. With time, Urban Wear slowly became the ‘must have’ and ‘must be seen in’ fashion statement. As the flavors of urban wear spread worldwide, dozens of commercial retailers stepped in to bring streetwear closer to the masses. The earliest urban wear clothing was simple yet distinct from the other fashion styles of that time. Over sized t-shirts, baggy jeans, jazzy sneakers and flat billed hats soon became the hallmarks of streetwear fashion. Over the years however, streetwear has moved away from the original movement and has inducted more styles, cuts, designs and patterns into its clothing. Its definition changed to ‘hip clothing with a distinctive touch of style’.

Since Urban Wear slowly moved up form the alleys of America to posh neighborhoods- one can predict that its popularity will only increase. Streetwear collections are likely to expand their clothing options for children and may even develop styles specifically for the untapped adult segment. Designs and styles may become more flamboyant with more emphasis placed on original artworks, sketches and drawings. T shirts and tops with such designs may even be released in limited editions, to make the garment truly one of a kind. More experimentation with colors, designs and styles can be expected. With the support shown towards green clothing which has been manufactured keeping the environment in mind, it is possible that Urban Wear may soon wear a touch of green too. Streetwear that has been manufactured using organic alternatives and with designs made from water or soy based ink may trigger a new trend and make us more environmentally conscious in the coming years. More Urban Wear labels with collections designed by upcoming music artists are also likely to color the fashion scene.

Ardent streetwear fans actually have a lot to look forward to. Simply because the world of fashion has yet to explore the full potential of Urban Wear.