The environment has probably never gotten as much attention as it does these days. People all over the world are taking serious steps to recycle, reduce consumption of plastic, use bags made of paper or jute and are concerned about carbon footprints as well. Although we may not even be aware of it, the fashion industry can play a major role in conserving the environment as well, on a global scale. Did you know for instance that your favorite t-shirt you could wear all day is likely to have made from conventional cotton unless otherwise has been stated on the label? What’s the harm in wearing synthetic cotton you may ask? Not much, save that it takes a sizeable amount of pesticide on a crop of cotton just to make one t-shirt. In addition, the harmful pesticides which are usually used on cotton crops damage the soil, harm small animals and birds as well as cause deaths due to poisoning. Not surprisingly then that many farmers are now switching over to growing organic cotton on their lands, which may be more expensive but definitely better for all of us. Hemp fibre based textiles are also highly durable, resistant to mould and just as comfy as your regular cotton t-shirt.
There are many brands which manufacture their garments from organic materials, and which are uncompromising on style or comfort. Planet Earth Clothing is one such brand with designs that are urban and hep, while doing the environment a big favor. Organic cotton and even recycled polyester used in plastic bottles are just two of the base materials used in their garments. Their clothes can be worn anywhere or even while skating and snowboarding. Besides individual ranges for men and women which feature shirts, pants, hoodies, t-shirts and shorts; they also have a range of smart caps which can be teamed up with any ensemble. Another brand which retails organic clothing is Volcom, which was born out of a sheer passion for skating and snowboarding. Today this is one of the best well known brands in the Urban Wear world. They have a great range of t-shirts, hoodies, shirts, jackets and a wide variety of jeans that are a huge hit with youngsters of all ages. They also retail t-shirts which are made from 100% organic cotton and have eye catching designs made from water based ink.
Elwood Clothing has been wooing the world with its range of organic clothing since 1996. This brand uses fabrics such as organic cotton, bamboo, hemp, recycled yarns as well as women fabric which has been dyed. They even offer a free replacement if a customer feels that the garment purchased is not up to the mark. They have an in-depth range of cool wear for men and women as well as accessories. Their range of t-shirts featuring their brand logo, abstract prints and other artwork are very popular as well. With such brands leading the way towards a better future, it may not be long before the fashion industry plays a bigger role in conserving the environment for our tomorrow.
June 16, 2010
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