June 2, 2010

Sports and Streetwear

The right place to be seen in Streetwear is no longer just at a party or at the beach; in fact it’s not unusual to see Streetwear worn proudly at sports related events as well. Besides just surfing or snowboarding, football is another hugely popular sport with plenty of fans all across the globe. So huge is the potential of football related merchandise that established brands often roll out a new line of football fashion clothing and other gear usually just before a major tournament or widely watched series. Take a look around at the audience present at a football match, and you are likely to spot many of them wearing their favorite team’s jerseys or other forms of Urban Wear clothing.


Reputed sports brands like Nike, Adidas and Reebok are famous for their funky, clean and sporty Street Wear lines. Customers willingly purchase them because they combine the best in design and are after all branded. Besides football gear which feature a team’s logo or face of a player on them, these brands actually invest in creating different moods of Street Wear. In fact, just last month in May alone, Nike launched its Summer 2010 collection in Bangkok which was in collaboration with Carrie Mundane, a reputed British fashion designer. The various designs that were showcased were a blend of fashionable detailing with football as its theme. Critics lauded it as classic Nike innovations with plenty of artistic expression, which gave Street Wear itself a new twist. Some other brands are synonymous with football like One True Saxon. Contrary to other brands, One True Saxon isn’t cheap but carries great designs on the best Japanese denim. Their hallmark buttons on the fly, brass rivets which enhance the fit, rivets and herringbone pocket bags are some touches that fans love. Their linen shirts and great looking t-shirts are too good to pass up. Football fans in particular have been spotted wearing this brand at various matches and rumor has it that people wearing One True Saxon aren’t permitted in some towns when there’s a match. Street Wear wouldn’t be the same without the hoodie, and that’s probably why the hooded football jacket, with a more fashionable twist was created. Cuffs, a knit collar and the logo of a football team on the breast or side are often spotted. Carhartt Streetwear has plenty of designs and sizes to suit different tastes. Gator Athletics allows customers to customize their own designs on the website, and caters to clothing wear which is related to different sports. In their football section alone, they offer choices in Game Jerseys, Streetwear and Practice Wear with customizable patterns in both t-shirts and shorts. Mentalita Ultras Streetwear is another Italian based brand which was born from a passion for football and has been wooing the world since 1995. Their range of stylish clothes is available in a range of fits and sizes, and is very popular especially in Europe. Their clothes are sold online and only at a few dealerships.

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