Environmentally Green Clothing

The environment has probably never gotten as much attention as it does these days. People all over the world are taking serious steps to recycle, reduce consumption of plastic, use bags made of paper or jute and are concerned about carbon footprints as well. Although we may not even be aware of it, the fashion industry can play a major role in conserving the environment as well, on a global scale. Did you know for instance that your favorite t-shirt you could wear all day is likely to have made from conventional cotton unless otherwise has been stated on the label? What’s the harm in wearing synthetic cotton you may ask? Not much, save that it takes a sizeable amount of pesticide on a crop of cotton just to make one t-shirt. In addition, the harmful pesticides which are usually used on cotton crops damage the soil, harm small animals and birds as well as cause deaths due to poisoning. Not surprisingly then that many farmers are now switching over to growing organic cotton on their lands, which may be more expensive but definitely better for all of us. Hemp fibre based textiles are also highly durable, resistant to mould and just as comfy as your regular cotton t-shirt.

There are many brands which manufacture their garments from organic materials, and which are uncompromising on style or comfort. Planet Earth Clothing is one such brand with designs that are urban and hep, while doing the environment a big favor. Organic cotton and even recycled polyester used in plastic bottles are just two of the base materials used in their garments. Their clothes can be worn anywhere or even while skating and snowboarding. Besides individual ranges for men and women which feature shirts, pants, hoodies, t-shirts and shorts; they also have a range of smart caps which can be teamed up with any ensemble. Another brand which retails organic clothing is Volcom, which was born out of a sheer passion for skating and snowboarding. Today this is one of the best well known brands in the Urban Wear world. They have a great range of t-shirts, hoodies, shirts, jackets and a wide variety of jeans that are a huge hit with youngsters of all ages. They also retail t-shirts which are made from 100% organic cotton and have eye catching designs made from water based ink.

Elwood Clothing has been wooing the world with its range of organic clothing since 1996. This brand uses fabrics such as organic cotton, bamboo, hemp, recycled yarns as well as women fabric which has been dyed. They even offer a free replacement if a customer feels that the garment purchased is not up to the mark. They have an in-depth range of cool wear for men and women as well as accessories. Their range of t-shirts featuring their brand logo, abstract prints and other artwork are very popular as well. With such brands leading the way towards a better future, it may not be long before the fashion industry plays a bigger role in conserving the environment for our tomorrow.

Ripped or Shredded Jeans

If you thought that ripped and shredded jeans were a sign of poverty, then it’s likely you didn’t know that this style was a huge rage in the early eighties and nineties. Moreover, this style which was often touted as a rocker look now comes in a variety of styles such as in skinny fits and baggy boyfriend jeans. If all you want to do is look hep and cool at the same time, then distressed jeans are just the thing. The trick is to understand what styles flatter your body shape and to get the most out of the jeans. You dont have to necessarily wear a t-shirt with such jeans; in fact you can amp up your style by teaming it up with a feminine blouse, a ladies shirt, a long tee or even a plaid top.


Before you decide which look suits you best, it’s important to pick up the right pair of denim for you. Know your size and understand your figure before you make any purchases. If you are slim opt for skinny ripped jeans as they can help enhance your figure and make you look curvier than you actually are. It’s become acceptable and cool to flick your boyfriend’s jeans but remember that a casual ripped pair will also have wide legs and give you an overall baggy look. The look is a much more relaxed one and you are likely to be more comfortable in this pair as compared to skinny jeans. People who are on the heavy side can definitely carry off a distressed pair of jeans in style too but it’s important to stick with a pair that doesn’t go over the top. If possible, go for a pair with vertical rips so that you appear leaner. If you are looking for a pair to make your bottom half appear leaner as well, it’s advisable to opt for a pair of ripped boyfriend jeans. Also, ensure that the rips are in places you are comfortable with and also that it doesn’t reveal too much of skin, or the look will be anything but classy.

There’s a very thin line between looking hep in a pair of distressed jeans or looking trashy. Balance your clothes with the right accessories which will do wonders for your image. Remember that it’s important to change them with the look you intend to create. For instance, if your distressed jeans has small rips, its alright to wear a colorful or jazzy top. On the other hand, if the rips or holes are large, stick to a simple t-shirt or top which blends in with the jeans. Wearing the right footwear can make your jeans look even better and its best to choose a pair of open sandals or heels with a wide base. Bangles, charm bracelets, simple chains and even hats can help you look great. Once you put together what works best for you, it’s time to wear your look right and get ready to paint the town red!

Sports and Streetwear

The right place to be seen in Streetwear is no longer just at a party or at the beach; in fact it’s not unusual to see Streetwear worn proudly at sports related events as well. Besides just surfing or snowboarding, football is another hugely popular sport with plenty of fans all across the globe. So huge is the potential of football related merchandise that established brands often roll out a new line of football fashion clothing and other gear usually just before a major tournament or widely watched series. Take a look around at the audience present at a football match, and you are likely to spot many of them wearing their favorite team’s jerseys or other forms of Urban Wear clothing.


Reputed sports brands like Nike, Adidas and Reebok are famous for their funky, clean and sporty Street Wear lines. Customers willingly purchase them because they combine the best in design and are after all branded. Besides football gear which feature a team’s logo or face of a player on them, these brands actually invest in creating different moods of Street Wear. In fact, just last month in May alone, Nike launched its Summer 2010 collection in Bangkok which was in collaboration with Carrie Mundane, a reputed British fashion designer. The various designs that were showcased were a blend of fashionable detailing with football as its theme. Critics lauded it as classic Nike innovations with plenty of artistic expression, which gave Street Wear itself a new twist. Some other brands are synonymous with football like One True Saxon. Contrary to other brands, One True Saxon isn’t cheap but carries great designs on the best Japanese denim. Their hallmark buttons on the fly, brass rivets which enhance the fit, rivets and herringbone pocket bags are some touches that fans love. Their linen shirts and great looking t-shirts are too good to pass up. Football fans in particular have been spotted wearing this brand at various matches and rumor has it that people wearing One True Saxon aren’t permitted in some towns when there’s a match. Street Wear wouldn’t be the same without the hoodie, and that’s probably why the hooded football jacket, with a more fashionable twist was created. Cuffs, a knit collar and the logo of a football team on the breast or side are often spotted. Carhartt Streetwear has plenty of designs and sizes to suit different tastes. Gator Athletics allows customers to customize their own designs on the website, and caters to clothing wear which is related to different sports. In their football section alone, they offer choices in Game Jerseys, Streetwear and Practice Wear with customizable patterns in both t-shirts and shorts. Mentalita Ultras Streetwear is another Italian based brand which was born from a passion for football and has been wooing the world since 1995. Their range of stylish clothes is available in a range of fits and sizes, and is very popular especially in Europe. Their clothes are sold online and only at a few dealerships.

Mens Fashion 2010

Gone are the days when fashion for men was mundane and traditional. Today’s men are open to experimenting with colors, cuts, patterns and designs in a way like never before. That also explains why many fashion designers have designer labels exclusively for men. No wonder then that this new trend of staying fashionable at all times has given rise to terms like ‘metrosexual’. If you are a fashion conscious person who likes to stay tuned to the hottest looks, styles and designs; then we have listed a few tips on the must have style predictions of the year.




1. There’s no better time than now to show some military style fashion. If you have any authentic vintage pieces in your wardrobe, now’s the time to wear them proudly. Go for a single or double breasted coat in the colors of Army Green or in the colors of the Navy and Air Force. A few antique buttons and a belt to match completes the look. If you are comfortable with the look, try on a pair of aviator boots with fur or shearling. For a more dramatic effect, they can also be worn on the collar or sleeves of your coat as well. To top off the look, don’t forget a dashing pair of military styles sung glasses or aviator shades.

2. Every man should have a good suit which takes him from casual to cool and classy. This year however, choose a suit with a cut that highlights broad shoulders, a slim waist and slim trousers. The double breasted suit which was popular in the eighties has made a comeback and is ideal for men who have a plump figure as it camouflages any weak spots. Since these classic styles are back, so are classic fabric, patterns and cuts. Choose patterns such as Harris Tweed, Herringbone, pinstripes or rope stripes which can be used for trousers, blazers and coats as well. Fabrics such as wool, cotton and linen are still the preferred fabrics for suits.

3. Jeans are a must have in every guy’s wardrobe. This year how about wearing your jeans differently? Go for slim fit denim without any rips in a darker shade of blue. That way you can wear them with a trench coat and leather shoes for a classy look or just a t-shirt for a chilled out look. If you can’t do without rips in your jeans, choose a brand that pays attention to producing tears and rips with precision. The overall effect should look authentic and not like you went at your jeans with scissors in hand. A pair of jeans that sits low on the waist and has a slim fit, shows off a toned body as well. This year go for darker shades and tones like steel colored gray.

4. If you love your casuals, choose sleeved shirts with designs on them, or full sleeved cotton shirts in pastel shades which can be teemed with cargoes, shorts and jeans. The key is to look stylish without making a big effort. Don’t forget to wear a pair of shades which highlight your facial features and a watch which stands out on your wrist.

Women's Fashioin Trend 2010

Fashion has many interpretations. While some believe that true fashion lies in setting new trends, others believe that it never hurts to pick up an existing style and make it your own. You may not be a Naomi Campbell or Madonna, but there’s no reason why you can’t wear a stylish look and be a fashionista at the same time. Every year, the fashion world makes a few predictions on what the latest styles and hot must haves will be. Here are a few tips about the hottest styles and what to wear so that you stay fashionable all through the year.


1. If you love your hot pants and boys shorts, then this is the time to show them off with pride. A pair of shorts matched with a streetwear t-shirt or shirt creates a stylish look.

2. The focus is on creating layers with socks the right way. One way to create layers is to wear a pair of knee length socks over tights or even leggings. This helps create a certain degree of volume to the entire look as well.

3. If you love wearing dresses and gowns, go for one with a sexy slit on the side. A slit plays a big part in keeping the dress sexy, without making the look gaudy and shows off a toned figure wonderfully. However, make sure that you are comfortable with the length of the slit and can carry it off without feeling uncomfortable.

4. Although they were often associated with the early eighties and even Archie comics, playsuits, jumpers and rompers are now a fashion must have. Besides keeping you comfy, there are many new patterns, designs and fabrics to choose from which ensure you don’t look dull.

5. The focus isn’t on a flashy or patterned top anymore. Instead, it’s what’s on the lower half that’s important. Its time to take to take out your pants that have prints, designs, patterns and other abstracts on them. It doesn’t matter if they look too flashy on their own. Just pair them with a white or pastel colored t-shirt and you can still look hot.

6. Sheer fabric continues to be a top rated fashion must have. However, you don’t have to wear clothing made completely of just sheer fabric if you’re not comfy with the thought; even hints of it on your attire can make a difference.

7. To complete a casual look, go for an oversized blazer or jacket, where you can roll up the sleeves. It creates a completely different look and yet looks cool.

8. Chuck out your pair of jeans, and invest in denim that is ripped, torn or patched. It’s a big hit with celebs as well and makes for a really sexy ensemble.

9. Leather clothing may not rate high in terms of comfort, but leather leggings, skirts and dresses are back.

10. Instead of choosing traditional winter wear, go for a stylish cape which can be styled and worn in different ways.

11. Go for fabric that has been manufactured using greener alternatives. Not only are they stylishly different but environmentally friendly too!

Japan Harajaku Fashion

The interpretation of streetwear is very different in Japan. The Japanese blend different colors together with popular anime characters as well as various abstract designs to create their interpretation of streetwear. Japan is also famous for its Harajaku fashion which is believed to have evolved towards the end of the Second World War. Young people who were looking for different ways to express themselves found refuge in wearing clothes that were unusual looking, resulting in the creation of a style that has stayed unique to this day. Harajaku itself comprises of a few distinct styles, and even today it is aimed at teenagers and the youth who want to stand apart from the rest.

 To an onlooker, the clothes may appear to be wildly colorful, cute, funky or even downright outrageous. In the West, the term itself and the various styles associated with it came to the forefront when artists like Gwen Stefani and Nicki Menaj made references to Harajaku in their music.

The term ‘Harajaku Girls’ is quite commonly used to describe girls who dress up in the Harajaku style but it is quite popular with the guys too. Even today on Sundays, teens usually meet outside the Harajaku station and dress up in costumes to look like anime characters and punk rock musicians. Visual Kei, is a popular movement promoted by various Japanese rock musicians and features the use of elaborate costumes, makeup and hairstyles. The music that is referred to here consists of goth rock, heavy metal and punk. The Gothic Lolita style is popular among young ladies who enjoy wearing frills, lace and knee length dresses. The clothes can sometimes be dark in nature or may be cute and innocent in nature. Another style called Kawaii means to look cute or pretty and features in many other aspects of Japanese entertainment and culture. This kind of fashion is usually for small children as it is believed that the ruffles, pastel and bright colors make them look cuter. The style called Decora, is usually followed by older girls and involves wearing bright colors with plenty of hair and body accessories.

 The Ganguro style is also very popular with young women who love a tan and involves dyeing the hair in different colors as well as wearing white lipstick. This style of dressing is believed to have evolved more as an alternative to the traditional Japanese norms of beauty.

To complete the Harajaku look, it’s important to get the hair and makeup right as well. People who dress up in this style often don colorful wigs and other eye- catching hairdos in hard to miss colors like blue or flaming red. The makeup one chooses to wear varies from person to person, and varies from a light touchup to porcelain white faces, darkened eyes and plucked eyebrows. Although there are so many variations to this popular dressing up style, it is slowly making a mark all over the world as well. Probably no other style encourages the wearer to have fun dressing up the way Harajaku fashion does.

University Student Fashions

Universities can be considered the hotbeds of style. Most often, students like experimenting around with the latest fads and styles, trying to figure out what’s cool, what’s not and which look suits them the best. Sometimes, the kind of style followed or even label worn determined the kind of clique a person would end up being a part of. The preppie style, which usually set apart the rich posh kids from the rest of the class, became an accepted style statement here. Although kids wearing a regular pair of jeans and t-shirts can be found everywhere, small experiments with style never hurt. Style doesn’t always have to be about a designer label, designer shoes or expensive bags. A piece of jewelry which is uniquely yours, a hairstyle that nobody else can carry off, a mix and match of accessories or even wearing a t-shirt in a unique manner are just a few ways you can stand out from the crowd.

There’s a reason why streetwear is such a cool accepted university style. Although it may seem so, streetwear is not just for those who like to have a loud and flashy style statement. The best feature about urban wear is the freedom it gives the wearer to mix and match. For instance, some people may prefer to just wear a hard to miss t-shirt whereas some others may prefer to jazz up the ensemble with a pair of bright colored sneakers. Guys can top up the cool look with a bandana that has abstract designs or even with a cap. Girls may prefer to complete the look with a soft beanie cap or wear a few stylish accessories. There are plenty of brands available which thrive on inspiration, witty liners and art straight from the streets. Of course, if you aren’t the kind who likes to say it loud and clear and prefers to make an impression the quiet way; there are plenty of brands that are perfect for you.

 Like RAGEWEAR. This is probably the only urban wear brand that’s designed by students for students. That also explains why its cool and hip to be seen in a RAGEWEAR t-shirt or hoodie whether you’re at class, watching the Superbowl with your friends, hanging out at the bowling arcade or even if you’re on a date with that someone special. After all, fashion shouldn’t just be about making you look good, it should also make you stand out anywhere you go. Take your pick from t-shirts that keep it simple yet fresh in different colors with the word RAGE across the front. Or choose t-shirts with different images of Fydo across the front, if you feel that cool prints are your thing. Team it up with a hoodie that has a proper ‘from the streets’ grunge look and feel to it. Why not choose a colorful ladies t-shirt as a gift for your girl, the next time you celebrate a special occasion? We guarantee she will love it. When you wear RAGEWEAR, you opt for fashion that’s comfortable hip and always in style.